Lindsay Hill created Noah’s Boytique™ and Build a Bodysuit™ after discovering the limited options for unique and affordable baby/toddler boy clothing. With a modest budget and limited time to execute, the goal was simple -- Increase awareness among moms with baby/toddler boys in large markets.
The campaign generated interest with trendsetting mommy bloggers in cities such as New York, Chicago and Los Angeles. Momtrends.com featured Noah's Boytique in a Valentine's Day fashion piece reaching over 125,000 moms. An even broader story angle developed with Central Valley Business Times, which covered Lindsay Hill's experience as a mom and entrepreneur.
Actor Bambadjan Bamba had memorable roles like "the rapping messenger" in I Think I Love My Wife and guest appearances on Grey's Anatomy, Law & Order, Sopranos and ER. With less than 6 months to execute the campaign, the best strategy was to tap into an audience that could relate to and identify with Bamba's experiences as an actor/public figure.
Bamba was featured as number 2 on ESSENCE.com's list of "Sexy Male African Actors" with a write-up and photo spread. I also secured a feature length article with the Richmond Times-Dispatch, radio interview with BBC World News, video blog interviews and speaking engagements.
In 2009, we launched NUBIAMAG.com, a lifestyle blog for style-conscious and savvy women. Since then, we've reached more than 1 million women and developed content and product reviews for top brands such as L'Oreal, Kmart, Jane Carter Solutions, Sinful Colors, Hawaiian Tropics, Legal Seafoods and many more.
Our ability to create engaging content around the hottest topics makes us an ideal platform for emerging brands. At the same time, our social media expertise and affiliation with MODE Media, formerly known as Glam Media, have enabled us to attract larger brands. As a publisher under the largest vertical media company, we've planned and executed many successful social media promotions.